| Text | 472717 2021 10.1016/j.crsust.2021.100081 Scopus 2 s2.0 85124562975 Green productsPro environmental behaviorSocial welfarePurchase intentionWord of mouth Perceived social welfare as a driver of green products consumption Evidences from an integrated multi trophic aquaculture production Piper L.; de Cosmo L.M.; Sestino A.; Giangrande A.; Stabili L.; Longo C.; Guido G. Department of Management and Economics, University of Salento, Lecce, Department of Management and Economics, University of Salento, Lecce, Italy, , Italy; Department of Economics, Management and Business Law, University of Bari Aldo Moro, Bari, Department of Economics, Management and Business Law, University of Bari Aldo Moro, Bari, Italy, , , Italy; Department of Economics, Management and Business Law, University of Bari Aldo Moro, Bari, Department of Economics, Management and Business Law, University of Bari Aldo Moro, Bari, Italy, , , Italy; Ionian Department of Law, Economics and Environment, University of Bari Aldo Moro, Taranto, Ionian Department of Law, Economics and Environment, University of Bari Aldo Moro, Taranto, Italy, , Italy; Department of Science and Biological and Environmental Technologies, University of Salento, Lecce, Department of Science and Biological and Environmental Technologies, University of Salento, Lecce, Italy, , Italy; Institute of Water Research IRSA , C.N.R, Taranto, Institute of Water Research IRSA , C.N.R, Taranto, Italy, , Italy; Department of Biology, University of Bari Aldo Moro , Bari, Department of Biology, University of Bari Aldo Moro , Bari, Italy, , Italy This study investigated consumers perceptions of green products derived from a circular economy production, by shedding light on the role of perceived social welfare. Furthermore, the paper considered two moderators perceptual variables on green products and psychological variables on the environment. The analysis was performed in the aquaculture sector specifically referring to Integrated Multi Trophic Aquaculture IMTA production as a research setting. Respondents received a structured questionnaire containing scales that measured perceived social welfare, environmentalism, green product s perception in terms of price, quality and usefulness , purchase intention, and word of mouth. The results revealed an inverse relationship between perceived social welfare and the behavioral variables. Consumers were more attracted to and focused on the green product s usefulness than its price and quality. Moreover, the study found that environmentalism in terms of environmental concern and perceived consumer effectiveness moderate the effect of perceived social welfare on dependent variables. By exploring the role of perceived social welfare as a regressor, this study improves our understanding of consumers behavior toward green products. 3 Published version http //www.scopus.com/record/display.url eid=2 s2.0 85124562975 origin=inward Articolo in rivista The National Swedish institute for building research. 0348 8829 Current research projects The National Swedish institute for building research Current research projects The National Swedish institute for building research Curr. res. proj. Natl. Swed. inst. build. res. Current research projects. loredana.stabili STABILI LOREDANA |
