| Abstract | The Italian Flagship Project RITMARE (http://www.ritmare.it), funded by the Italian Ministry of University and Research, is the leading Italian marine research project for the period 2012-2016. One of its aims is promoting the establishment of a permanent forum between researchers, decision makers and stakeholders, so to foster the integration and transfer of research results to a large public. Social media and particularly Facebook (FB) can significantly contribute to such objective. Since its activation (December 2012) the RITMARE FB page (https://www.facebook.com/ProgettoRitmare) is allowing to communicate with large groups of people very quickly and efficiently. Until today almost 1,000 people visited the RITMARE FB page, with a viral maximum capacity, i.e. the number of individual users who have viewed a new item on the published page from a friend (not directly from our page), of 3,166 people and an average weekly number of 676 visitors. Demographic analysis indicated that 55% of users are women whereas adults aged between 25 and 44 years make up 63% of users. People from Italy, France, United Kingdom, Spain and Germany are visiting the website, mainly through the Google engine. |
| Text | 260006 2013 communication social media The Facebook strategy as an interactive communication tool in the RITMARE Flagship Project. Caroppo C., Boero F., Giostra U., Giuliano L., Papa E., Pugnetti A. 1 National Research Council, Institute for Coastal Marine Environment, Via Roma, 3 I 74123 Taranto, Italy 2 University of Salento Department of Science and Biological and Environmental Technologies, Via Prov. Lecce Monteroni 73100 Lecce Italy 3 University of Urbino, Environmental Science Faculty, Campus Scientifico Sogesta, 61029 Urbino Italy 4 Commission Internationale pour l Exploration Scientifique de la Mer Mediterranee CIESM 16, Bd. de Suisse MC 98000, Monaco 5 Consorzio Nazionale Interuniversitario per le Scienze del Mare CONISMA , Via Isonzo 32, 00198 Rome, Italy 6 National Research Council, Institute of Marine Sciences, Arsenale Tesa 104, Castello 2737/F, I 30122 Venezia, Italy. 2nd Conference of the European Marine Science Educators Association s EMSEA Plymouth, United Kingdom 3 5 settembre Internazionale Contributo The Italian Flagship Project RITMARE http //www.ritmare.it , funded by the Italian Ministry of University and Research, is the leading Italian marine research project for the period 2012 2016. One of its aims is promoting the establishment of a permanent forum between researchers, decision makers and stakeholders, so to foster the integration and transfer of research results to a large public. Social media and particularly Facebook FB can significantly contribute to such objective. Since its activation December 2012 the RITMARE FB page https //www.facebook.com/ProgettoRitmare is allowing to communicate with large groups of people very quickly and efficiently. Until today almost 1,000 people visited the RITMARE FB page, with a viral maximum capacity, i.e. the number of individual users who have viewed a new item on the published page from a friend not directly from our page , of 3,166 people and an average weekly number of 676 visitors. Demographic analysis indicated that 55% of users are women whereas adults aged between 25 and 44 years make up 63% of users. People from Italy, France, United Kingdom, Spain and Germany are visiting the website, mainly through the Google engine. Abstract in atti di convegno ferdinandoboero BOERO FERDINANDO carmela.caroppo CAROPPO CARMELA laura.giuliano GIULIANO LAURA alessandra.pugnetti PUGNETTI ALESSANDRA |
